How Much Does A Website Cost
By: More articles by fpoyser
Pricing a website is similar to pricing a house. Imagine going to a home builder and telling him I need you to build me a house. He would then proceed to ask you a series of detailed questions regarding your needs for a new home and your budget.
The most important question may be regarding your choice of floor plans which can vary dramatically and the price depends on many variables. Do you want a modest 23 bedroom home in a decent subdivision Or how about a luxury mansion by the golf course and the lake Are you looking for a home in a good school district or do you need a retirement home vacation home or a combination of both
Then there are always various options which can be added such as a swimming pool or spa additional rooms such as a library music room designer touches etc. All of these add to the price of the home.
This analogy can help you understand how web development works.
Just like the investment of time and money you would make when designing your home the investment you make in your web site development project depends upon its complexity. In web design the elements range from the level of visual sophistication to the type of programs you require on the site. There are hundreds of variables that will affect the cost of your project but ultimately what it comes down to is time and materials. The more time and/or materials it takes the more your project will cost. As with homebuilding it is helpful to begin with the end in mind. When thinking about the completed web site you will require here are ten things to consider:
What are your needs and goals What do you expect the website to accomplish for you
Do you already have an established business with its own unique brand and identity or will the website content be conveying this to prospective clients for the first time
Do you need the site to serve as a brochure or informational website only or will you need a more interactive design
What are the needs and expectations of your site visitors customers and clients
What do you require in terms of functionality in the website (i.e. ecommerce shopping carts and real time credit card processing databases advanced programming etc.)
What is your budget for the website Have you established a budget
Do you want all the bells and whistles of the larger more wellfunded websites
Will your website be databasedriven
Do you need a CMS (content management system) so you can add your own information and update the site and pages yourself
Do you need dedicated hosting (for larger sites with numerous custom programs and dynamic content delivery and interaction) or will shared hosting suffice
Lets look at a few examples:
A small business owner wants a website in order to have a presence on the internet but the companys needs are quite simple about 45 pages with information about the business the services they provide and a feedback form to gather information from clients and prospects. Their budget isnt that of a Fortune 500 company and they already have a few pictures and a logo for use on the website. A web design company specializing in designing websites for small to medium sized businesses would take on a project like this for around $400$500. A web design firm catering to mediumsized and larger businesses would consider the website design for around $2000$4000 depending on their answers to #1#10 above. A larger web design firm would probably decline to service this project since it is too small.
A company recently contacted us about developing a website similar in scope to a very large and very popular online dieting website. We first asked: Do you want all the bells and whistles of this website If so theyre probably looking at search engine technology (to search through recipes for example) a CMS (content management system) a mechanism for designing custom meal plans and shopping lists forums for a support network chat software for communication with other members and experts and much much more. Even with these features this would be quite a large project. At a minimum all of the above mentioned features would cost at least $20000 to $30000 and most likely even more. Also the company would need a dedicated server which would add to the expense because of the heavey programs necessary to generate that kind of dynamic content and the higher number of custom programs that will be needed to support this level of user interaction.
Consider that this cost estimate is merely chicken feed compared to what The Wall Street Journal spent to upgrade their website ($28 million). HewlettPackard has also recently spent tens of millions of dollars revamping its web site in an attempt to make its ecommerce effort more coherent after its acquisition of Compaq Computer.
In summary the cost for a website is determined to a large degree by what you can afford to spend. The complexity size and needs play an important role as well as the level of expertise and experience of the design team.
Generally speaking the more you spend on your website the more website you will get for your money an obvious statement but true nonetheless.
Additionally an important component beyond the scope of this article addresses the promotion and marketing of your site. The best project in the world isnt likely to be successful if no one knows about it. Be sure to include the costs associated with your marketing program.
This leads into the second most asked question of web developers How long does it take to build a website
That depends on several variables...
You get the idea.
www.7designavenue.com offers affordable website design for small businesses since 1999.